STRATEGIC CREATIVE IDEAS THAT LIVE IN CULTURE
CREATIVE DIRECTOR
BRAND & CONTENT STRATEGy
copywriting
WHO AM I?
Based in Sydney. London trained.
I’ve led creative teams, won a whole bunch of pitches, and been an indie-‘agency grown up’.
I also write films, fiction, and theatre. My work has been produced off-west-end in London.
My passion lies in building non-traditional creative departments with a focus on building entertainment formats and solutions for brands that go beyond ‘ads’ and find a place in culture.
READ MY THINKING
New essays live each Sunday.
Some recent work
Repositioning the Art Gallery NSW as an ‘experience’ for families that could rival the movies.
Strategy, Copy, & Creative Direction
with my friends @ Chisel Productions
Bringing Gatorade’s sponsorship of the AFL to life in content by building upon the ‘dunking’ culture that already existed within the sport.
Strategy, Copy, & Creative Direction
with my friends @ Chisel Productions