TELL STORIES PEOPLE NEED
CREATIVE DIRECTOR
BRAND &
CONTENT
STRATEGY
copywriting
I’ve led creative teams, won a whole bunch of pitches, and been an indie-‘agency grown up’.
I also write films, fiction, and theatre. My work has been produced off-west-end in London.
My passion lies in building non-traditional creative departments with a focus on building entertainment formats and solutions for brands that go beyond ‘ads’ and find a place in culture.
Some recent work
Repositioning the Art Gallery NSW as an ‘experience’ for families that could rival the movies.
Strategy, Copy, & Creative Direction
with my friends @ Chisel Productions
Bringing Gatorade’s sponsorship of the AFL to life in content by building upon the ‘dunking’ culture that already existed within the sport.
Strategy, Copy, & Creative Direction
with my friends @ Chisel Productions